How to introduce American Football
to people who don't know about it
with the design power?


Since 2012, NFL CHINA has been dedicating to expand the influence of American Football in China market, especially to the college students from cities like Beijing and Shanghai. In 2015, They were looking for partnerships with the students from college football teams to share their passions with the public. When such opportunity from NFL CHINA, I volunteered to participate in with my passions--football and design.

American football is a great sport that I got to learn a lot when I genuinely experienced it. Today, more and more Chinese choose to reach this sport and some of them have already fallen in love with it. However, football is still not widely-known enough in China. Unlike basketball and soccer, it is not easy to start with due to the complicated game rules and the lack of culture environment. That will cause those who may be interested in football just have to stand in away from this lovely sport. 

Of course, let's start with digging into the background check of American Football in China...
​​​​​​​​​​​​​​
Ok, it seems like teenagers and people under 35 probably will be my target.
What can I do to grab their attention to American Football?
Things that are weird and fun will never disappoint young people.
Design tricks may shine here...
This will be an on-going project. In this case, I hope this APP I proposed could provide a platform for more people in China to understand about the real American football to a larger extent, and bring them more fun accordingly.

Other Projects

Back to Top